The Mixpanel Breach: How a Single Smishing Attack Exposed Millions of Users Across 8,000 Corporate Customers
On November 8, 2025, analytics giant Mixpanel fell victim to a sophisticated SMS phishing attack that would ultimately expose customer data across hundreds of major organizations—from OpenAI and PornHub to SoundCloud and cryptocurrency platforms. The breach highlights critical vulnerabilities in the analytics industry, where third-party providers collect massive amounts